Founded in Denmark 2009, Libratone continues to differentiate themselves in the smart audio space with beautiful and creative design, innovation and quality in engineering production. Libratone has been recognised in the industry with awards including German Design Awards, Good Design, Red Dot and Edison awards.
A core principle to Libratone’s consumer offering is to free the sound; with 360 Home products, mobility, high quality audio, integrated music, audio and voice services, and working with partners such as Amazon, Apple and Google. Their integration with Apple Airplay led to Libratone becoming an official partner; and in 2018 were highlighted by Apple as a key partner in the launch of Airplay 2.
Upgrading to Audiogum helped streamline Libratone’s business, increase consumer engagement, & enhance the functionality of their speakers.
Libratone were looking to replace the cloud platform they used for their smart speakers, so that their products and roadmap could reflect both current and future advancements in the smart-connected space. The main challenges they faced were:
Following in-depth meetings with Libratone to fully understand their needs, our engineers designed a tailored solution using the flexibility of the Audiogum platform. Support has been provided by our on-call engineers throughout implementation, as well as on an ongoing basis.
Audiogum’s solution has allowed Libratone not only to enhance the functionality of their products, but to increase consumer engagement. Audiogum’s analytics platform has also allowed Libratone to gain a comprehensive understanding of their consumers’ interaction with their products and noticing trends such as increased retention rates.
“Audiogum’s knowledge and experience of the audio industry and specific expertise in smart-connected devices made them an obvious choice. Their end-to-end offering is incredibly attractive, and the support we received at every stage has been responsive and accurate.”
Uffe Kjems Hansen, VP Global Operations, Libratone
“We were amazed by the flexibility of the Audiogum platform, which helped us to create a product that our consumers love. We had great fun working together and will continue to lean on the Audiogum team as we evolve the Libratone product range. Thank you, Audiogum.”
Uffe Kjems Hansen, VP Global Operations, Libratone